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FMCG AND RETAIL
Fast Moving Consumer Goods, or FMCG, refers to consumer goods that are replaced or used up in a short period of time, such as days, weeks, months, or even a year. Durable products such as kitchen appliances, on the other hand, are often replaced over time. FMCGs have a short shelf life, either due to high consumer demand or because the product degrades quickly. FMCG is classified into several categories, the most important of which are processed foods, beverages, and tobacco, baked items such as cookies, breads, and biscuits, fresh foods and dry fruits, medicines, skincare products, cosmetics and toiletries, office supplies, and so on.Because FMCG has such a high turnover rate (rate at which an item is used and replaced) , the market is not only huge, but also fiercely competitive. Nestle, Procter & Gamble, PepsiCo, Unilever, Coca-Cola, Johnson & Johnson, and ITC are some of the most well-known companies in this field.
Consumer preferences are continually shifting, and new technology is disrupting the market on a regular basis. Customers want unique items, which necessitates the manufacturing of a wider range of products in higher volumes in less time. In growing markets, consumers are spending more as a result the FMCG Industry needs a wider supply chain.
FMCG SUPPLY CHAIN MANAGEMENT:
The logistics solutions required for the FMCG business are extremely complicated due to the high number of intermediaries involved in the form of suppliers, distributors, and retailers. There are a lot of complexities in FMCG, including demand changes, seasonality, increased competition, margin pressure, complex global supply chains, and more. To keep up with rising customer demand, the FMCG business needs to achieve faster supply chain cycles. At the same time, in order to compete, the pricing aspect must be kept in mind. Supply chain and logistics service providers are increasingly becoming significant partners and stakeholders in the overall growth and success of FMCG firms throughout the world, from procurement to distribution to reverse logistics. The strain is compounded for medium-sized FMCG enterprises as they compete bigger organisations that have the infrastructure and resources to meet retailer needs. In such a competitive market, FMCG companies are increasingly turning to third-party logistics, or 3PL, to outsource various aspects of their distribution, sourcing, shipping, storage, and fulfilment services.
GENEX LOGISTICS- A LEADING PLAYER IN FMCG
With years of experience in the FMCG industry we provide support in every part of the supply chain and ensure that the industry’s distribution deadlines are reached. Our professional team assists in achieving larger economies of scale in order to increase profitability. We recognise that this market requires logistics that allow for rapid and widespread distribution. Our top objective is to get products reach the market in a safe, efficient, and timely manner. We offer a wide range of supply chain services, including facility planning, design, and management, storage and transportation, and value-added services such as consolidation, packaging, and labelling.
CHALLENGES FACED BY FMCG AND RETAIL INDUSTRY:
- Availability across Distribution Channels
- Co-ordination and Traceability
- Increased cost of logistics and inventory handling
- Lack of tech-enabled solutions
- Reverse Logistics
HOW DOES GENEX LOGISTICS ADDRESS SUPPLY CHAIN CHALLENGES?
PAN INDIA PRESENCE:
Being present in all the states we handle a network of warehouses and other logistics facilities which not only optimizes costs but also meets availability challenges. We ensure goods are available at the right time at the right place. Our pan India presence makes it easier for customers to connect with us and thus build stronger communication.
LEVERAGE TECHNOLOGY
Genex Logistics offers the distinct benefit of tech-enabled solutions for FMCG businesses as industry specialists with a core strength in supply chains. Specialized temperature-controlled supply chains, data-driven solutions for inventory and sales fulfilment management, stock updates, and geography-based performance management updates are just a few of the benefits. These crucial data can help FMCG companies grow their sales and market share.
REAL-TIME DATA FOR REAL-TIME DECISIONS
Real-time data improves traceability, visibility and helps supply chain partners and FMCG firms make rapid decisions and develop creative solutions to challenges. Using these insights, we maintain a close eye on shipments and receipts at all times. If there are any disparities, we adjust our plans and make optimal use of resources to suit the changing demands. We maintain close communication with our suppliers, shippers, transporters, warehouse personnel, and customers to ensure seamless operations and increased co-ordination.
VALUE-ADDED SERVICES TO CLIENTS.
In addition to the benefits listed above, we provide a variety of value-added services that are tailored to the needs of each sector/product. We provide multi-national shipping, assembly, packing, re-distribution, labelling, kitting, sampling, palletization & depalletization, cartonization and de-cartonization and documentation and seamless cargo movement.
EXCELLENT REVERSE LOGISTICS SOLUTIONS:
We pick up returns and deliver them to a warehouse or another site to be refilled (inbound logistics), as well as simplify and manage reverse logistics supply chain management at Genex. We handle Return items or parts for inspection and repackaging, Inventory management (keeping things in the warehouse and re-ordering as and when required) and consumer refunds.
SAVING TIME AND EFFORT
We understand that it becomes extremely difficult for the supply and distribution staff to make several calls, look for quotations, and conduct multiple computations throughout an already hectic day. Outsourcing a 3PL service provider like Genex will eliminate all of this and reimagine the process. We work towards order fulfilment to a reliable partner, allowing FMCG firms to focus their valuable time on other elements of their business that bring more value.
JUST-IN-TIME INVENTORY:
We use our lean methods to increase efficiency and reduce waste as much as possible by obtaining items just as and when required during the process, lower costs of inventory and prevent undesired objects from being hoarded.
WHY GENEX LOGISTICS?
FMCG and Retail industries consist of a huge variety of products thus demanding customized logistics solutions for each one of them. Genex Logistics being a leading 3PL logistics company in India holds expertise in providing these solutions. With hands on experience in dealing with FMCG and Retail clients, our team of professionals, work round the clock to understand clients demand and provide necessary services at the right time.
WE PROVIDE:
- Design and analysis of the entire supply chain by a dedicated team
- Cost-effectiveness study according to customer’s need
- In-house technology that connects our warehousing and transportation services, allowing for real-time and verifiable communication.
- A wide range of value-added services including labelling, kitting, palletization etc
- FTL deliveries to save cost.
- Promotional item bundling activity.